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L-R: Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, Nurul Syaiedatul Aqmal, Community Development Officer of Women Of Will (WOW), Azatul Aswa, Admin & Program Officer of Women Of Will (WOW) and Watsons representative |
Almost every year ever since the pandemic started, Hada Labo has been making an effort to improve the lives of B40 women through its annual " We Care For Society" CSR campaign. This campaign aims to educate and equip these women with valuable skills and knowledge thereby helping them to achieve financial independence. The outreach to low-income B40 women was carried out in partnership with Women Of Will (WOW) and Watsons.
Through this campaign, Hada Labo pledged to donate RM1 from Hada Labo Premium Whitening products sold at Watsons outlets nationwide to its "We Care for Society" campaign fund during the month of March. Through this partnership with Watson, Hada Labo has successfully raised RM50,000 to support this campaign.
The funds raised through this campaign were used to support 37 low-income B40 women bakers and tailors in baking 22,000 pieces of healthy cookies and sewing 500 pouches for 500 elderly folks from 12 different aged homes around Klang Valley in conjunction with the upcoming Hari Raya celebration.
Among the homes that Hada Labo reached out to for the cookie and pouch distribution were :
- Pusat Jagaan Al-Fikrah Malaysia,
- My Aged Care,
- Laman Khaira,
- Darul Insyirah,
- Zara Aisyah Care Centre,
- Pusat Jagaan Husna Arrashid,
- Pusat Jagaan Warga Emas Kaseh Bonda, and
- Pertubuhan Cahaya Hati Selangor.
Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her commitment to the cause and the brand's support to low-income B40 Women since the Covid Pandemic. She reiterated that the brand would continue to offer relief to disadvantaged women in the future as well.
We've been running this campaign with WOW & Watsons for the last four years to help improve the lives of B40 who were badly hit during the pandemic and although we are now in the endemic phase, their economic situation has not improved with the high inflation rate. We hope that our programme will offer some financial relief, especially with Hari Raya just around the corner
Hada Labo employees also partake in visits to aged homes for Raya cookie distribution and communal work at a selected home to send their love and care to the aged community.
WOW's Chief Operating Officer Lakshwin Muruga added that low-income communities are still suffering financially even after the pandemic. Wages earned are not enough to cover their expenses and small-time business owners are finding it hard to make a profit with the high inflation rate.
We really appreciate the financial contribution by Hada Labo and we are sure that it will make a difference in the lives of these women, especially during the Hari Raya season when expenses are usually higher during the festive period
Overall, Hada Labo's efforts to improve the lives of B40 women are commendable, and its commitment to making a difference through such campaigns is indeed praiseworthy. The brand's focus on empowering low-income communities with valuable skills and knowledge that can help them achieve financial independence is truly inspiring.
For more information or to support future campaigns, log on to www.hadalabo.com.my or follow their Facebook page: MyHadaLabo
You can also play your part by using Hada Labo skincare in your skincare routine. Personally, I have been using Hada Labo skincare for more than 5 years now. My skin texture and conditions improved and well take care of.
For those who don't know about Hada Labo Premium Whitening Lotion, it combines Triple Brightening (4% Niacinamide + Vitamin C + Alpha Arbutin) with moisturizing ingredients (4% Glycerin + 2 types of Hyaluronic Acid) to deeply hydrate and rebalance skin tone, revealing a superbly even and translucent complexion. It helps to fight dark spots, re-balance skin tone and restore skin radiance with every application. The lotion is to be used right after cleansing the face to hydrate and prepare the skin as well as to ensure better absorption of the subsequent products. It is available at all major pharmacies, supermarkets and via e-commerce platforms.
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