CSR Campaign Rohto Eye Care ' Joy of Seeing'

(Front row from the left) Pn. Norzalina binti Masom, General Manager of Pintar Foundation; Ms. Foo Hwei Jeik, Head of Trading at Watsons Malaysia; Ms. Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia; En. Abdul Rahman bin Md Nor, Headmaster of Sekolah Kebangsaan Kampung Batu; Ms. Chia Chian Hui, Assistant Marketing Manager of Focus Point Vision Care Group Sdn. Bhd. at the mock cheque presentation ceremony during Rohto Eye Care “Sending Love & Care: Joy of Seeing” CSR campaign.

Have you heard about Rohto Eye Care?  Rohto Eye Care is another brand under the wings of The Mentholatum Company Inc. which also have other famous skincare brand such as Hada Labo, Oxy and many more. As Mentholathum does with other brand CSR campaigns, Rohto did their good deeds as well. Rohto did this through its annual CSR campaign, ' The Joy of Seeing' building upon accomplishments the previous year. This campaign has again made significant strides in fundraising, raising awareness, and the result transforming the lives of underprivileged B40 students, positively.

The success of this campaign was through collaboration with esteemed partners, Pintar Foundation and Focus Point Vision Care Group Sdn Bhd. Through these magnificent partners, Rohto Eye Care expanded its outreach to three public schools in Klang Valley :

*  Sekolah Kebangsaan Kampung Batu

* Sekolah Kebangsaan Seri Cheras

* Sekolah Kebangsaan Kiaramas

This campaign has a profound impact on over 2,400 students, including 30% from economically disadvantaged B40 families. The primary goal throughout this campaign was to empower children with knowledge and information about their eyes, promote healthy eye care practices and extend support to B40 students who required prescription glasses.

The activities with the esteemed partners include:

* Engaging and informative education talks on eye health

* Provide comprehensive eye health checks

Watson the retail chain that is a popular Mentholatum CSR partner also took part in this campaign by pledging the entire month of May portion of sales from Rohto Eye Care products for the campaign fund. 

Lim Mei Yuen, the GM of Rohto-Mentholatum, highlighted the paramount importance of the campaign and its objectives. The campaign this year is the result of the alarming findings from the previous year, which revealed the detrimental effects of excessive screen time on students' eyesight particularly in the context of digital learning during the pandemic. The campaign objective is to empower students to prioritize and safeguard their precious eyes.

Impaired eyesight among children is a growing global concern but many are unable to afford a pair of glasses since it can be costly. Throughout this programme not only the students and teachers gained invaluable knowledge but also a great help for those who need assistance.

Some of Rohto Eye Care's outstanding achievements through this CSR campaign include:

* Promote awareness of eye health and overall well-being among children

* Provide assistance to those in need through sponsorship of prescription glasses

Rohto Eye Care continues to make an enduring positive impact on the community paving the way for a brighter and more promising future for the younger generation.

For more information on Rohto Eye Care please visit Mentholatum's official website.